Leading Agile and DevOps during the past 4 years at Amdocs, a company with 27,000 employees, made me realize that in big and complex organizations relatively small issues are often not so easy to solve. I learned that sometimes in order to solve complex problems we can look for solutions in other disciplines.

I understood that behavior is not a result of managerial instructions and not driven by the nice slogans written on the company walls. The hidden behavioral instructions that lays in every organization are actually the unspoken codes that dictate how decisions will be made, how new employees will be onboarded, and how the communication will work. They determine if there will be room for innovation and continuous improvements or not.

How can we treat hidden DNA code that lays in the behavior of every individual in the organization? That is how I came up with applying genetic engineering concepts to the organization DNA in order to change behavioral codes and by that change the entire company.