DevOps is much more than just a collection of tools – it is predominantly about cultural change. Changing culture is extremely difficult though. In this talk we will look beyond the tech industry to seek understanding as to how other industries adapted to an ever-changing world that requires fast time to market. We will hear anecdotes from the film industry, sport industry, the military, and many more. These findings will be translated into DevOps challenges we face today, and we will hear how to tackle them. After this talk, tech leaders will be equipped with some deep insights into how a successful DevOps culture looks like and how it can be created in your company.